In November, the Insane Urban Cowboys, previously existing as an informal network at that time, form a common association. The aim of the group is to let young movers and shakers in Gelsenkirchen network and to stimulate the cultural life of the urban area. The Insane Urban Cowboys want to play a role in the development of the urban district Ückendorf. This happens mainly through various parties in this neighborhood, which is, by many, still considered to be a no-go-area at that time, as well as through networking events for young creatives and entrepreneurs in Gelsenkirchen.

In this part of the town, in some places, there are already beginnings of change. Events of the creative scene take place around Bochumer Straße. The district is slowly blossoming and the Insane Urban Cowboys are doing their part.