{"id":21946,"date":"2021-09-28T10:52:11","date_gmt":"2021-09-28T08:52:11","guid":{"rendered":"https:\/\/places-festival.de\/stadt-neu-denken-lala-ruhr-auf-dem-places-vr-festival\/"},"modified":"2022-06-10T14:48:40","modified_gmt":"2022-06-10T12:48:40","slug":"rethinking-the-city-lala-ruhr-at-the-places-vr-festival","status":"publish","type":"post","link":"https:\/\/retro.places-festival.de\/en\/rethinking-the-city-lala-ruhr-at-the-places-vr-festival\/","title":{"rendered":"Rethinking the city: lala.ruhr at the Places VR Festival"},"content":{"rendered":"
[vc_row][vc_column][vc_custom_heading text=”Rethinking the city: lala.ruhr at the Places VR Festival” font_container=”tag:h1|font_size:30|text_align:left|color:%2327215b” google_fonts=”font_family:Alef%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image image=”21936″ img_size=”full” add_caption=”yes”][\/vc_column][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1632820665725{margin-bottom: 0px !important;}”]Imagine Green Urban Futures: This was the motto of lala.ruhr’s programme at the Places VR Festival. The aim was to transport the idea of a greener city in immersive images. Conventional plans and illustrations are difficult for many people to grasp. Extended Reality, on the other hand, makes visions come alive and vivid, as became clear in the programme around Bochumer Stra\u00dfe in Gelsenkirchen. [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1632820675109{margin-bottom: 0px !important;}”]Three teams designed their augmented reality applications especially for the festival, in which they each designed a section of the Bochumer Stra\u00dfe, the central location of our festival site, in a green and visionary way: Via smartphone and tablet, the festival visitors were able to see for themselves how powerful these impulses are when they are not only transported via paper, but become four-dimensional and thus come to life. The respective offices, or protagonists, had previously qualified through a competition and pursued different approaches: [\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_column_text css=”.vc_custom_1632821035662{margin-bottom: 0px !important;}”]Anja Cambria Oellermann, scenographer from Hamburg, placed the discovery of urban nature and the curiosity of visitors at the centre of her vision for Bergmannplatz, among other things through nature islands, a wildflower field and a small pond. The Cologne-based firm Greenbox Landschaftsarchitekten invited visitors to discover the “Green Canyon” and transformed the street, which is dominated by car traffic, into a lively spatial installation that can be used on several levels, including details such as integrated photovoltaic elements and a charging infrastructure for e-cars.[\/vc_column_text][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”21938″ img_size=”full” add_caption=”yes”][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1632821047949{margin-bottom: 0px !important;}”]The Berlin agency pimento formate, on the other hand, focused on edutainment for sustainability and combined elements such as virtual palm trees, flowers and bubbling fountains with information on suitability under aspects of climate neutrality. In a fourth section along Bochumer Stra\u00dfe, visitors were able to become active themselves and not only provide greenery, but also wish for elephants, zebras and sofas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_single_image image=”21934″ img_size=”full” add_caption=”yes”][vc_single_image image=”21932″ img_size=”full” add_caption=”yes”][\/vc_column][vc_column width=”2\/3″][vc_column_text css=”.vc_custom_1632820755540{margin-bottom: 0px !important;}”]In the courtyard of the Quartieroase, visitors followed impulses and panels on digitality in planning on both days. In the adjacent garages, which were transformed into lounges with the help of sofas, carpets and the like, our technology partner for the implementation of AR applications, the Aachen-based start-up Cityscaper, as well as pimento formate with the project “futureleafmission” and the team from Greenymizer with their vision of an app for more digital participation in the Green City of the future presented themselves – a very special reunion, as the team had formed at the hackathon at the Places Festival 2020<\/a> and won two awards with a prototype. In addition, a video loop in the Garage Lounge offered the opportunity to get to know other innovative XR projects.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1632820808711{margin-bottom: 0px !important;}”]The programme was complemented by a poster exhibition, through which the following international projects and offices were presented with references to the respective project pages:<\/p>\n