{"id":17133,"date":"2021-06-16T12:50:25","date_gmt":"2021-06-16T10:50:25","guid":{"rendered":"https:\/\/places-festival.de\/lala-ruhr\/"},"modified":"2021-08-31T13:56:42","modified_gmt":"2021-08-31T11:56:42","slug":"lala-ruhr-vorprogramm","status":"publish","type":"page","link":"https:\/\/retro.places-festival.de\/en\/lala-ruhr-vorprogramm\/","title":{"rendered":"lala.ruhr &#8211; imagine green urban futures"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row fullwidth=&#8221;true&#8221; equal_columns=&#8221;true&#8221; column_padding=&#8221;0%&#8221; visibility=&#8221;hidden-sm&#8221; css=&#8221;.vc_custom_1616071513415{padding-top: 120px !important;padding-bottom: 150px !important;background: #dde600 url(https:\/\/places-festival.de\/wp-content\/uploads\/2021\/03\/header-2021-desktop.png?id=15936) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;stretch&#8221;][vc_column][vc_column_text el_class=&#8221;big&#8221; css=&#8221;.vc_custom_1623998182426{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: center; color: #27215b;\">lala.ruhr &#8211; imagine green urban futures<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; equal_columns=&#8221;true&#8221; column_padding=&#8221;0%&#8221; visibility=&#8221;visible-sm&#8221; css=&#8221;.vc_custom_1616071096155{padding-top: 50px !important;padding-bottom: 50px !important;background: #dde600 url(https:\/\/places-festival.de\/wp-content\/uploads\/2021\/03\/header-2021-mobil.png?id=15938) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; el_class=&#8221;mittig&#8221;][vc_column][vc_column_text el_class=&#8221;big&#8221; css=&#8221;.vc_custom_1623998194291{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: center; color: #27215b;\">lala.ruhr &#8211; imagine green urban futures<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row visibility=&#8221;hidden-sm&#8221; el_class=&#8221;layer1&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1616158544562{margin-top: -50px !important;padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 40px !important;padding-left: 50px !important;background-color: #27215b !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1624445971523{margin-bottom: 0px !important;}&#8221;]<span style=\"color: #ffffff;\">In the project &#8220;Imagine Green Urban Futures&#8221;, the lala.ruhr initiative and the Places _ VR Festival want to work together with innovative urban designers to discover new possibilities for making cities, streets, buildings and open spaces better and more sustainable. With the help of augmented reality technology (AR), we want to show on site how a city can change positively.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row visibility=&#8221;visible-sm&#8221;][vc_column][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row visibility=&#8221;visible-sm&#8221; el_class=&#8221;layer1&#8243;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1616681678204{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 40px !important;padding-left: 50px !important;background-color: #27215b !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1624445981434{margin-bottom: 0px !important;}&#8221;]<span style=\"color: #ffffff;\">In the project &#8220;Imagine Green Urban Futures&#8221;, the lala.ruhr initiative and the Places _ VR Festival want to work together with innovative urban designers to discover new possibilities for making cities, streets, buildings and open spaces better and more sustainable. With the help of augmented reality technology (AR), we want to show on site how a city can change positively.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row visibility=&#8221;hidden-sm&#8221;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1624004373680{margin-top: -50px !important;}&#8221;][vc_single_image image=&#8221;17066&#8243; img_size=&#8221;full&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_custom_heading text=&#8221;How do we want to develop our cities for the future?&#8221; font_container=&#8221;tag:h1|font_size:45|text_align:left|color:%2327215b&#8221; google_fonts=&#8221;font_family:Alef%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][\/vc_row][vc_row visibility=&#8221;visible-sm&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_custom_heading text=&#8221;How do we want to develop our cities for the future?&#8221; font_container=&#8221;tag:h1|font_size:45|text_align:left|color:%2327215b&#8221; google_fonts=&#8221;font_family:Alef%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_empty_space height=&#8221;50px&#8221;][vc_single_image image=&#8221;17066&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row visibility=&#8221;hidden-sm&#8221;][vc_column][vc_custom_heading text=&#8221;Competition for urban designers&#8221; font_container=&#8221;tag:h1|font_size:45|text_align:left|color:%2327215b&#8221; google_fonts=&#8221;font_family:Alef%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][\/vc_row][vc_row visibility=&#8221;visible-sm&#8221;][vc_column][vc_custom_heading text=&#8221;Competition for urban designers&#8221; font_container=&#8221;tag:h1|font_size:45|text_align:left|color:%2327215b&#8221; google_fonts=&#8221;font_family:Alef%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1624368969435{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400;\">We are looking for tech-savvy (landscape) architects, urban planners, designers and innovators of all kinds to develop their vision for a 120-year-old street in Gelsenkirchen based on existing 3D data. The 3D models will then be converted into an AR application by our technology partner cityscaper and can be explored by visitors at the Places _ VR Festival (17 &amp; 18.09.2021) via smartphone or tablet.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;layer1&#8243;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1623999038195{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #d60651 !important;}&#8221;][mk_custom_list style=&#8221;mk-icon-chevron-right&#8221; icon_color=&#8221;#ffffff&#8221;]\n<ul style=\"color: #ffffff;\">\n<li>You submit your application with the selected street section of Bochumer Stra\u00dfe.<\/li>\n<li>A jury of experts selects three participants\/teams<\/li>\n<li>You will receive an allowance of 1.000\u20ac and will work on your vision for one month.<\/li>\n<li>Visitors to the Places _ VR Festival can experience your vision live in augmented reality on 17 &amp; 18 September 2021.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row visibility=&#8221;hidden-sm&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1623999386289{margin-top: -200px !important;}&#8221;][vc_single_image image=&#8221;17024&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row visibility=&#8221;visible-sm&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;70px&#8221;][vc_single_image image=&#8221;17024&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;17061&#8243; img_size=&#8221;300&#215;300&#8243; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;.vc_custom_1624369058166{margin-bottom: 0px !important;}&#8221;]<strong>What is lala.ruhr?<\/strong><br \/>\nThe laboratory for the landscape of the ruhr metropolis<br \/>\nlala.ruhr is dedicated to an integrated view of the transformation of the urban landscape of the Ruhr region, where people, buildings and landscape are symbiotic, resilient and sustainable, offering a high quality of life. A creative laboratory space is being created in which ideas and innovative concepts for the future of the Metropole Ruhr are discussed and developed under the guiding principle of a productive landscape. We promote exchange across geographical and intellectual boundaries. We bundle and network the region&#8217;s potential in an international context.<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Participants&#8221; font_container=&#8221;tag:h1|font_size:45|text_align:left|color:%2327215b&#8221; google_fonts=&#8221;font_family:Alef%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17458&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][vc_column_text css=&#8221;.vc_custom_1626962019884{margin-bottom: 0px !important;}&#8221;]The Berlin agency <strong>pimento formate<\/strong>, with its team led by managing director Elle Langer, would like to focus on edutainment for sustainability and playfully inspire people to articulate their ideas for green house facades, locations for urban gardening and the like and to record them with the help of self-shot augmented reality stories (AR).[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17460&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][vc_column_text css=&#8221;.vc_custom_1626962036999{margin-bottom: 0px !important;}&#8221;]The team from the Cologne office <strong>Greenbox Landschaftsarchitekten<\/strong>, led by Felix Brennecke, applied with the idea of thinking urban planning vertically with the help of an AR application and thus using the street or urban space on several levels.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;17373&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][vc_column_text css=&#8221;.vc_custom_1626962069562{margin-bottom: 0px !important;}&#8221;]<strong>Anja Cambria Oellermann<\/strong>, a scenographer from Hamburg, wants to use AR to promote the discovery of the environment, for example by showing changes in the city&#8217;s nature when it rains.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row el_class=&#8221;layer1&#8243;][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1623999038195{padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #d60651 !important;}&#8221;][mk_custom_list style=&#8221;mk-icon-chevron-right&#8221; icon_color=&#8221;#ffffff&#8221;]\n<ul style=\"color: #ffffff;\">\n<li>Section 1: Bochumer Stra\u00dfe 85 &#8211; 93 will be redesigned by Team pimento formate.<\/li>\n<li>Section 2: Bochumer Stra\u00dfe 95 &#8211; 110 will be redesigned by Anja Cambria Oellermann.<\/li>\n<li>Section 3: Bochumer Stra\u00dfe 112 &#8211; 130 will be redesigned by Team GREENBOX.<\/li>\n<li>Section 4: Bochumer Stra\u00dfe 132 &#8211; 148a the visitors themselves have the opportunity to make Bochumer Stra\u00dfe greener.<\/li>\n<\/ul>\n[\/mk_custom_list][\/vc_column][vc_column width=&#8221;1\/2&#8243;][\/vc_column][\/vc_row][vc_row visibility=&#8221;hidden-sm&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1623999386289{margin-top: -200px !important;}&#8221;][vc_single_image image=&#8221;17472&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row visibility=&#8221;visible-sm&#8221;][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_empty_space height=&#8221;70px&#8221;][vc_single_image image=&#8221;17472&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_single_image image=&#8221;17023&#8243; img_size=&#8221;full&#8221; alignment=&#8221;right&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row visibility=&#8221;hidden-sm&#8221; disable_element=&#8221;yes&#8221; id=&#8221;bewerben&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;<s>Application deadline: 11.07.2021<\/s><br \/>\nCall closed!&#8221; font_container=&#8221;tag:h1|font_size:45|text_align:left|color:%2327215b&#8221; google_fonts=&#8221;font_family:Alef%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1623915046476{margin-top: -200px !important;padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #d60651 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1624369094967{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400; color: #ffffff;\">Apply now with your idea, become part of our &#8220;Imagine Green Urban Futures&#8221; project, receive \u20ac1,000 and implement your 3D model that visitors to the Places _ VR Festival can test and experience it in AR!<\/span><br \/>\n[\/vc_column_text][mk_button dimension=&#8221;two&#8221; size=&#8221;medium&#8221; url=&#8221;https:\/\/places-festival.de\/wp-content\/uploads\/2021\/06\/imaginegreenurbanfutures-english-1.pdf&#8221; target=&#8221;_blank&#8221; bg_color=&#8221;#27215b&#8221;]all Information (PDF)[\/mk_button][\/vc_column][\/vc_row][vc_row visibility=&#8221;visible-sm&#8221; disable_element=&#8221;yes&#8221; id=&#8221;bewerben&#8221;][vc_column width=&#8221;1\/2&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243; css=&#8221;.vc_custom_1623915084636{margin-top: 30px !important;padding-top: 50px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: #d60651 !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1624369106182{margin-bottom: 0px !important;}&#8221;]<span style=\"font-weight: 400; color: #ffffff;\">Apply now with your idea, become part of our &#8220;Imagine Green Urban Futures&#8221; project, receive \u20ac1,000 and implement your 3D model that visitors to the Places _ VR Festival can test and experience it in AR!<\/span>[\/vc_column_text][mk_button dimension=&#8221;two&#8221; size=&#8221;medium&#8221; url=&#8221;https:\/\/ueckendorf.typeform.com\/to\/MXYeInSU&#8221; target=&#8221;_blank&#8221; bg_color=&#8221;#27215b&#8221;]apply now[\/mk_button][mk_button dimension=&#8221;two&#8221; size=&#8221;medium&#8221; url=&#8221;https:\/\/places-festival.de\/wp-content\/uploads\/2021\/06\/imaginegreenurbanfutures-english-1.pdf&#8221; target=&#8221;_blank&#8221; bg_color=&#8221;#27215b&#8221;]all Information (PDF)[\/mk_button][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;70px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1624368718628{margin-bottom: 0px !important;}&#8221;]\n<h3>Cooperation with<\/h3>\n[\/vc_column_text][vc_single_image image=&#8221;17032&#8243; img_size=&#8221;200&#215;200&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/cityscaper.de\/&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1624368729998{margin-bottom: 0px !important;}&#8221;]\n<h3>Technology partner<\/h3>\n[\/vc_column_text][vc_single_image image=&#8221;17027&#8243; img_size=&#8221;200&#215;200&#8243; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/cityscaper.de\/&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1624368743442{margin-bottom: 0px !important;}&#8221;]\n<h3>Sponsored by<\/h3>\n[\/vc_column_text][vc_single_image image=&#8221;17074&#8243; img_size=&#8221;200&#215;200&#8243; onclick=&#8221;custom_link&#8221; link=&#8221;https:\/\/www.eon-stiftung.com\/de.html&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;50px&#8221;][\/vc_column][\/vc_row][vc_row fullwidth=&#8221;true&#8221; css=&#8221;.vc_custom_1575895297840{background-color: #27215b !important;}&#8221; el_class=&#8221;newsletter&#8221; id=&#8221;newsletter&#8221;][vc_column][vc_empty_space height=&#8221;50px&#8221;][vc_row_inner is_fullwidth_content=&#8221;false&#8221; el_class=&#8221;newsletter&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text el_class=&#8221;light&#8221; css=&#8221;.vc_custom_1575973985994{margin-bottom: -5px !important;}&#8221;]\n<h5><span style=\"font-weight: 400;\">Virtual _ Update<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">You want to stay informed about the latest updates of the festival? Then subscribe now to our Virtual _ Update and be up to date when our program is released, new calls start or highlight speakers are announced. 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