One thing proves in no-time: A VR event in Ückendorf has a high potential, but needs certain structures and a portion of conceptual work in addition to the existence of an organizer, if the event is to be successful. The Insane Urban Cowboys come into play and with their idea for a whole VR festival they inspire the business development department of the City of Gelsenkirchen. The final concept for this four-day festival is developed in cooperation. The basic idea behind the festival: Attract partners from all over Germany and stage it in the different locations of Ückendorf – from the glass arcade of the “Wissenschaftspark” to the now empty former shops and buildings. Here, with the help of VR, visitors are transported into different worlds. The theme of the “place” represents this idea and as a consequence we talk about the “Places _ VR Festival” for the first time.